E-commerce is rising, but thought to ask why exactly your target market wants to use the internet? Despite the fact that the concept of retail stores continues to be very popular?
Even though businesses spend plenty of time trying to define their buyer personas and ideal customers, they often overlook the main psychology behind internet shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages them to complete a purchase or drives them to another retailer. For example, products which has a big price often face an issue in selling online. And then there are items that people may wish to get a feel of before purchasing.
But with all the changing times, e-commerce has become a way of life and businesses have discovered a way to suffice the decision-making needs from the customers.
1. Wide range of products to pick from
Having a web based store provides you with an opportunity to get after dark shelf space issues and include more inventory into the business.
While it may seem like a challenge to most retail business holders, the possibility of being offered a variety of products online is one in the primary reasons behind the shift to digital shopping. More and more people today search for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for many products
Today, there are a variety of people who visit physical stores to check on a product, its size, quality and also other aspects. But hardly any of them actually make the purchase from these stores. They tend to ascertain the same product online instead.
The reason being, the expectation of your competitive pricing. These customers are commonly known as bargain hunters.
If you'll be able to, offer competitive pricing to your products when compared with that in the physical stores. You could also tend to put a few products on every range, for sale to draw a person's eye of bargain hunters.
For example, Snapdeal offers a 'deal from the day' - the location where the pricing of items is considerably low in comparison with what they would cost in shops. This makes the shoppers think these are bagging a great deal, along with the sense of urgency throughout the deal enhances the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of customers look for online reviews on a product or service or service before purchasing it.
In physical stores, it really is impossible for the shopper to know what other clients are saying concerning the products - especially using the sales people ensuring they hear outright the good. And that's one more reason, why they prefer fashion accessories.
Offer reviews, ratings or customer testimonials for the products and display them clearly on the product pages. The better the rating, the bigger are the likelihood of it to trade.
4. Ability to match prices
Moving in one brand store to a new can be really tedious. On the other hand, switching sites to match prices of merchandise from different brands is a lot easier. Apart from the reviews given on different internet vendors, prices include the next thing that customers search for.
The easiest way of doing so is displaying an innovative price as well as the price you are offering. It becomes easier for them to notice the difference, thus, the chances of these seeking to other retail online stores become a lot lesser.
For example, should you be running a winter sale, be sure you display the first price, the percentage of your offering and also the new price on the product pages. And don't forget to highlight the offer on the homepage at the same time.
5. Saving plenty of time
Traveling to stores which are not close by even though you want to invest in a certain brand, could be a put-off. That is the reason why most customers seek to online stores instead. The ability to browse through the products and purchase what they want, from wherever they are, saves them plenty of time.